Market Research
What students told us about job searching in Pakistan.
Before building Applytics, we surveyed 52 students and fresh graduates to validate the problem. This is what we found.
Who We Surveyed
Respondent status breakdown
85% of respondents are currently enrolled students - the primary target user for Applytics.
Field of Study
Academic background
65% are from CS/IT, but 35% come from other disciplines, confirming the platform must work beyond technical fields.
Where Students Find Job Opportunities
Primary platform used for job discovery
71% rely on LinkedIn alone - meaning most students are missing jobs posted on WhatsApp groups, Facebook communities, Rozee.pk, Indeed, and company career pages.
Time Spent Per Application
How long each application takes
64% of students spend 15 minutes or more per application. For someone sending 5-10 applications per week, that is 1.5 to 5 hours of repetitive manual work every week.
How Students Track Their Applications
Current application tracking method
45% of students track nothing at all. 31% use a notes app. Only 16% use any kind of structured tracking like a spreadsheet. This is why they cannot improve their process - there is no data.
How Often Students Receive Responses
Frequency of recruiter responses or interview calls
61% of students receive responses 'very rarely' - meaning the current approach of sending the same resume to every job is not working. This is the direct result of no tailoring and no strategy.
How Useful Would Applytics Be? (Rated 1-5)
Students rated the platform concept before using it
71% of students rated the platform 4 or 5 out of 5 for usefulness - before a single line of code was written. This is the clearest signal of product-market fit.
Likelihood to Try Applytics
Self-reported intent
71% said 'Very Likely' - meaning strong pull demand before any marketing.
Most Valuable Feature
What students want most from the platform
Job recommendations (aggregated discovery) was the #1 most-wanted feature - validating the Discover pillar as the highest-impact next build.
Would Use Free Version
Self-reported
Would Pay for Advanced Features
Willingness to pay
86% said yes or maybe - strong signal for a freemium model.
Acceptable Price Range / Month
Among those willing to pay (n=46)
Biggest Challenges When Applying for Jobs
What students struggle with most
'Hard to find relevant jobs' is the #1 challenge - reported by 42% of students. This is the problem that Applytics Discover (coming soon) directly addresses.
7 in 10 students never see all available opportunities.
71% of respondents rely exclusively on LinkedIn, completely missing jobs posted on WhatsApp groups, Facebook communities, job portals, and company websites. The opportunity gap is structural, not personal.
45% of students track nothing.
Nearly half of all respondents do not track their applications in any way - not even a Notes app. They are managing a critical life decision entirely from memory. This is the core problem the Applytics Tracker solves.
71% would be very likely to use Applytics.
Before a single feature was built, 37 out of 52 surveyed students said they would be "very likely" to try the platform. This is product-market fit signal at the research stage.
86% are open to paying for premium features.
40% said yes and 46% said maybe when asked if they would pay for advanced features. Among those willing to pay, the most common price range is Rs 500-1,000 per month - a signal that the Pro plan is positioned correctly.
Start Using Applytics
The problem is validated. The product is live. It is free to start.